The National Transportation Safety Board recommends that the Marine Retailers As

Develop a marketing strategy that promotes the increased use of personal flotation devices, and integrate that strategy
into the promotion and sale of boats and accessories. (M-06-4)
http://www.ntsb.gov/recs/letters/2006/M06_4.pdf

The National Transportation Safety Board recommends that the Marine Retailers Association of America:

Develop a marketing strategy that promotes the increased use of personal flotation devices, and integrate that strategy
into the promotion and sale of boats and accessories. (M-06-4)
http://www.ntsb.gov/recs/letters/2006/M06_4.pdf